Privacy & legal

Privacy Policy

Effective Date: 1/31/2025

Lending Tower (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us via SMS and other communications.

Information We Collect

We may collect personal information, including but not limited to:

  • Name, address, email, and phone number
  • Financial and credit information related to lending services
  • Communication preferences and consent for SMS messaging
  • Device and usage data when interacting with our website

How We Use Your Information

We use collected information to:

  • Provide lending services and customer support
  • Communicate with you via SMS, email, and phone regarding inquiries, loan applications, approvals, and servicing
  • Comply with legal and regulatory requirements
  • Prevent fraud and ensure security

SMS Communications

Lending Tower follows strict SMS Guidelines to ensure compliance with industry standards. By providing your mobile phone number and opting into SMS communications, you consent to receive SMS messages from Lending Tower. These messages include, but are not limited to:

  • Updates on your loan application
  • Payment reminders
  • Important account and servicing notifications

Message Frequency & Opt-Out:

Messages may be recurring and are based on your interactions with Lending Tower. You can opt out of receiving SMS messages at any time by replying “STOP” to any message. For assistance, reply “HELP” or contact us at [email protected]. Message and data rates may apply.

Data Sharing and Security

We do not sell or share your personal information with third parties for marketing purposes. Your information may be disclosed:

  • To service providers assisting in loan processing and account management
  • To comply with legal obligations or law enforcement requests
  • In the case of business transactions such as mergers or acquisitions

The security of your personal information is extremely important to us. We employ generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.

Our site uses SSL (Secure Sockets Layer) security technology to encrypt information you provide to us through the site when entering sensitive information (such as credit card number and/or social security number) on our registration or order forms. This ensures that your data is encrypted as it travels over the Internet. SSL is an industry-standard protocol for encryption over the Internet.

After information reaches Lending Tower, it is stored on a secure server behind firewalls designed to block unauthorized access from outside of Lending Tower. You can help maintain the security of your online transactions by not sharing your personal information or password with anyone.

Remember, no method of transmission over the Internet or method of electronic storage is 100% secure. (Example: any information you provide us with by email is not encrypted)

Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have any questions about our website security, please feel free to email us.

Your Rights and Choices

  • You may update or correct your personal information by contacting us.
  • You can manage your communication preferences, including opting out of SMS or email marketing.
  • You have the right to request access, deletion, or restriction of your data, subject to applicable laws.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with an updated effective date.

Contact Us

For questions or concerns about this Privacy Policy, please contact us at:

Lending Tower
5000 Birch St Suite 3000
Newport Beach, CA 92660

[email protected]

(800) 481-1821